About Us

About Us

We are a family business, which has been trading from Star Street in Ware since 1976 until the fire in August 2017 totally destroyed the building.
We have now relocated to our new home in Stonyhills, Ware.  We are extremely proud of our brand new showrooms and have managed to create a relaxing, stress free atmosphere in the single storey shop.
Our website has been in existence since 1999 and has enabled us to expand from serving not only Herts, Beds, Cambs, Essex & London but to to a national and indeed international clientele.

Our friendly trained staff has between them, 130 years’ experience in the furniture industry as well as marketing, IT, finance and logistics. We offer comprehensive online product information or we are happy to answer any questions you might have either by email or by telephone. We are up-to-date on product knowledge and the latest interior design trends so, rest assured, that there is nothing fuddy-duddy on our vast area of products available on line.

However, this does not mean a lack of quality. Dean's supply only tried and tested problem free goods. It is hardly worth our while to give you the worrisome task of sending faulty goods back! With this in mind, ordering from Dean's can be done with confidence and all you have to do once you have ordered with the luxury of peace of mind, is open the door to delivery and lie back enjoying your new bed or leather sofa.

At vast expense, we have made sure that everything you see on our website is available to purchase on line. We feel sure this is very important to those of you who do not have the time during the day to focus on your domestic requirements and drive round showrooms every weekend in search of the right item of furniture at an affordable price. You can now simply order a bed with a few clicks of a button. With over 2000 pages, you now have access to our collection of thousands of quality furniture items at low prices, made possible by our lower overheads and if you still can't see what you want, we will be glad to send out catalogues of more ranges that are not already on the site. For our most popular selling items, because we are a shop first and an internet site second, we have the item on display, should you want to see "in the flesh" and back up stock for next day delivery.

We are 100% committed to customer's satisfaction and it is our experience that is the difference.